Earning Blog Profits

People write blogs for various reasons. Some use blogs to keep interested readers abreast on a particular subject. For others, it is an avenue to show off their writing skills. Then, there are the business-minded people who develop ways to earn cash from their blogs. There are innumerable ideas available online to begin earning profit from your blogs, but here, we will discuss three strategies that you can make use of, to start earning blog profit.

Before I continue there’s an important point I need to stress, the more readers you have to your blog, the better your success. And, no matter how good your blog is, without visitors, your blog goes the way of the dinosaur – extinction! How to get readers will be covered in future article.

It doesn’t matter if a blog is for business or a personal blog turned into a business – the same rules apply. Success depends on the way you blog – the way you write your articles – and – how you market your blog – but as far as the monetization goes there are a core of rules that can be applied to both. A great resource for providing revenue with blogs is Blog Profit Institute.

The most common method of earning profit through a blog is to sell space in your blog for advertisements. Here, you can make use of Google AdSense programs to place ads on your blog. With Google AdSense you get paid based on the number of visitors who click the ad placed within your blog. Although there are many who provide this service, Google AdSense is free, but Blog Ads levies some commission from the blogger.

The second strategy is affiliate marketing. This is where you use your blog to sell products of other people who might be interested in selling their products online. The way this works is you include links within your blog, which takes readers to a particular website. For some sites you are rewarded when a unique visitor clicks the link you have on your blog to their site. For example, within a blog post, you mention a particular product that is available online, and get your readers to go there using the link you have on your blog. Other sites reware you when a sale happens.

A third strategy is selling your own product or service. If you are good at a particular service, and you feel that you can sell your services, your blog can be a great forum for that. For example, photographers or musicians can put up their portfolios within the blog, and that can attract business. There are several architects who use their blogs to sell their services. You can also express your abilities in a particular skill such as personal trainer. This will let your readers know your level of knowledge on that topic, and that will turn in more business for you.

Be sure to treat your followers very well. Used your blog to deepen the relations you have with them. When Its been proven that if you regularly communicate with your existing customers about your business, new readers will be intrigued to know what you do. This, in turn, helps to increase the traffic to your blog. And they might recommend you to other people they know.

Though many use blogs as a private space to talk on a particular subject, but if used wisely, they can provide the best way to obtain blog profit.

Readers that are looking for information about the sphere of website traffic, then please check out the site which was mentioned right in this paragraph.

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Why the Real Value of a Blog Does Not Lie in the Comments Alone

From time to time I read a post that causes me to step back for a moment and wonder.  Mainly I wonder if I am getting it.  Am I wrong in my beliefs or my position when it comes to blogging.  So what I do is keep the post open in one of my browser tabs and read it again and again over a week or so.

This very thing happened again 10 days ago when I read a post over at For Bloggers by Bloggers.  The post was “Why the Real Value of a Blog Lies in the Comments.”

Over the last 10 days or so, I have read this post at least 8 or 9 times.  I have thought about it, stewed about it and even visited with some of my most trusted friends who are not afraid to tell me I am full of crap.  I have expressed my concerns about the topic and the fact I don’t agree with the post.  I also expressed my feelings on the fact I thought the post was simply wrong.

While I am never afraid of a good discussion, argument or disagreement. I do try to not publicly express them as much as I would like.

However, for me blogging to promote and market a business is a passion. And it has been for almost 6 years now.  And I felt this topic was too important to remain quiet about.

Caveat:  Remember I am talking about blogging to promote and market a business.  Whether that be a home based business, brick and mortar business, downtown business, professional service firm or the mom & pop coffee shop around the corner. I am not talking about a blog about blogging, marketing blog or a PR blog.

I started blogging to promote and market a business almost 6 years ago.  While there were not many of us blogging in that fashion back then, all of us knew we were on to something.  We were provided a tool, blogging, which we could use to connect with our target market in ways that really had not been done before.  Blogging back then and still is an interactive marketing tool. It is a communication tool.  Best of all, it is a two way conversation we can have between us and our audience.

All of that I agree with and I do agree comments are a huge part of this too.

What I do take issue with were a few of the statements in the post I mention above.  Let me quote the statements which I do take exception with.

Blogging is not just about the comments

[I]t’s not the blog that offers the most bang for your buck, but the comments that follow once published.

And…

…if you’re opening up a conversation to connect to your audience, then there’s only one place that happens – the comments section. And that part of your blog is where the digital gold is melted into shape. (Emphasis added).

While I do agree those statements are true to a point. I do take issue with the position that the comments of a blog post is the only place this happens.  Saying the comments is the only place is a bit of a narrow or naïve point of view.

For a business blog, comments can be a luxury.  In other words, business blogs sometimes get very few if any comments. And if you are blogging to promote and market a professional service firm, you may not get any comments at all.  It is not because your content does not warrant comments. This is just a general fact when it comes to blogging and a business blog.

From my own experience, it is not that people find your content unappealing. Nor they found it boring or anything else.  It is simply because people who read business blogs are mostly looking for information.  They are looking for a reason to contact you for more information.  Or they are looking for answers to their questions and solutions to their problems.

Readers of business blogs are not the same readers who read this blog or Problogger, CopyBlogger, Remarkablogger, Jim’s Marketing Blog, Chris Garrett or any of the other blogs out there about marketing or PR.

Readers of business blogs are our consumers, our customers, our clients and our potential customers and potential clients.

The conversation may take place in other places

So, if the conversation is not taking place just on the business blog, where is it taking place?  A blog is not the only place this happens, period!

Yes, I agree “a blog starts the conversation.”  What I don’t agree with is, the comments are the end of it.  I don’t agree that if a blog doesn’t get a huge number of comments, the blog is not a good blog and doesn’t serve a valuable service to its readers and the business using it as a marketing tool.  What I also take exception to is the narrow point of view that the comments are it.  The goose that laid the golden egg.

The conversation for a business blogger had better not stop in the comments too.  As a business  who is blogging, you want your visitors to become readers and you want your readers to become regular readers. And in the end, as a business who uses a blog to market and promote that business, you want those readers to become either customers or clients. You want them to buy from you.

You post on your blog to get traffic to your site and in turn traffic to your business.  You are educating your customers and/or clients to make them better consumers of your products or service.  You are positioning yourself as the go to place for information.  And if you are providing that information on your blog, your readers come to trust you as a good, up-to-date, relevant source of this information.  Finally, when your reader realize they need to buy your product or service, where are they going to turn, hopefully to you.

Simply put, they are not going to buy from you just because of the comments on your blog.  They are going to buy from you because you answered their questions. They are going to buy from you because you told your story.  You explained how your product or service can provide for their need or solve their problem.

The conversation from your blog post will move right off of your blog and to your store. It will move to your office. The conversation will happen on the phone when they call you because you educated them and provide them with your number on your blog.  They will email you because you used a form on your site they could fill out and ask for help or ask questions.  Or they simply clicked on the link you put in your contact page and emailed you directly.

Consumers are not going to do this as freely in the comments.  Why, because they may not want anyone else to know about their problem or issue. They may not want anyone to know they are looking at buying that new washer and dryer or that new car.  They would rather talk to a person.  And your blog started the conversation, it did not end it in the comments.

And let’s not forget about social media

The conversation also is mobile now. It wonders from our blogs to social media. We see our blog posts discussed on twitter, Facebook and LinkedIn for example.  And those conversations even bring new readers back to the post so they can read what everyone is talking about.

The conversation simply does not happen in one place.  It happens everywhere.  Our job is to start that conversation on our blogs by providing content that gets the conversation going.

Final thoughts

I know this post is going to cause some anger and perhaps even tick some people off.  Good!  Leave a comment and we can discuss it.  I have never not published a comment from someone who disagrees with me.  What I don’t tolerate is flaming of my readers or me.  I do welcome a good discussion.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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How to be 5% Awesome (and why the other 95% doesn’t matter)

I suck. This is not a new realization for me, but it’s something I find cathartic to admit publicly from time to time. Interestingly enough, sucking hasn’t proven to be much of a roadblock. Funny how that works, isn’t it?

If you want your blog marketing to become infinitely easier and more effective, I have some good news for you. Trust

I don't know if any stoners are gonna flip out on YouTube over this double rainbow, but sometimes the simplest things can make a huge impact, no?This post is about how making a huge impact with your blog is a lot simpler than you may think.

me…if I can run a very profitable blog, you can too. You can probably do even better than me.

I suck

I’ve found that most of us simply make this blogging stuff way too complicated. I have a background in sales and 10 years of experience selling stuff both online and offline. If you want sales strategy or want to know how to get better results with a marketing campaign, I have that nailed down. I can help with that. For anything else, you better talk to someone else.

What do I suck at doing? Hmm, let’s see:

• I suck at telling awesome stories like Johnny B Truant does. I also don’t have nearly his skill at brandishing the F-word effectively. I really want to work on that.
• I am far from having the technical expertise of David Risley.
• When it comes to advanced SEO stuff you should definitely talk with Michael Martine, not me.
• Want to see the WordPress theme I developed? No you don’t. Trust me. It sucks. Stick with Headway. Seriously.
• I don’t do video nearly as well as Laura Roeder. Nowhere close. She’s awesome. I’m not.
• My podcasts aren’t anywhere near as cool and innovative as what Nathan Hangen is doing these days.

I could make this list a lot longer, but in the interest of preserving some dignity (and saving you some time), I’ll stop there. I think you get the point.

Look at how much I suck, yet I still earn a good income from online marketing. What gives? If you want to know, read on…

You suck, too (probably)

You probably have some things you struggle with also, no? You look out there, trying to figure out how to get better results with your blogging, and you see people doing all sorts of things really well. You see the impressive results other bloggers are getting, and it’s easy to think you need to do what they do.

It’s so f*cking easy (I’m channeling Johnny B Truant…did you see that? I’m growing as a person!) to get sucked into someone else’s story. It’s so easy to be convinced that in order to be successful with your blog, you need to learn SEO, copyrighting, video production, HTML, CSS, PHP, email marketing, affiliate marketing, and the list goes on.

Do you really think it’s necessary to learn all this crap in order to be a profitable blogger? Or could it be true that things are actually a lot simpler than that?

The 95% that doesn’t matter

Again, I humbly submit that we just make this stuff way too hard. 95% of the stuff out there doesn’t matter nearly as much as you might think. All the systems. All the courses. All the ebooks. All the tutorials. All the “How I Got 8,000,000,000 subscribers in 2 Hours” posts…it’s all noise. It’s a good kind of noise, like Jimi Hendrix. It’s awesome and fun, but if you listen to it all the time you’ll end up going out of your mind!

If you’re blogging for fun, that’s one thing. But if you have a business to run, then you need to keep distractions to a minimum. You can’t get sucked into someone else’s story. Instead, tell your own story. Don’t discredit the unique value that you offer your niche. Sure, get your “Foxy Lady” on from time to time and get down with the noise. Learn something new. Expand your mind. Then shut off the noise and get to work! If you want a nice secret for success, I have something for you that I think you’re going to like.

The 5% that matters (and how to get it)

Here’s the key, and it’s what makes blogging so awesome. You are already 5% Awesome, and 5% Awesome is all you need. The 5% that matters more than anything else is what YOU bring to the table that no one else brings. To nail down your 5% Awesomeness, answer these 3 questions:

1. What is truly unique about you?
2. What can you do better than anyone else?
3. Who will truly benefit most from what you have to offer?

The answers to these admittedly difficult questions are the key to revealing the 5% Awesomeness which will catapult you to undeniable prominence (and profitability) in your niche.

If you’re struggling to get results with your online marketing, focus on those three questions. That’s your foundation. It’s amazing how far we’ll wander off the beaten path…trying to find the “trick” to blogging without first having really good answers to these basic questions. Most of us spend the majority of our time on the 95% that matters very little. Instead, flip it around…spend some REAL time on getting very clear about what you have to offer that no one else offers. Spend some REAL time on targeting the right people and engaging them authentically.

Success in blogging is not a matter of technical proficiency or having the right plugins or having the perfect page layouts or any of this noise we hear about from day to day. Success in blogging comes from harnessing the awesome, unique value you have to offer with the world and targeting the right people with it.

Show me any A-list blogger, and I’ll show you a whole list of things they could improve. Success doesn’t come from doing everything right. It comes from doing a FEW things right, and not letting other stuff get in the way. Know your niche, know the true value you offer your readers, and communicate that to them effectively…and regularly. Want to know how to explode your blog’s profitability? You just read it.

Is your blog going to have issues? Yes. Are you going to make lots of “mistakes”? Yes. Is your blog going to be filled with things can could be improved upon? Always. But don’t let the 95% distract you from the 5% that actually matters!

The 5% of stuff that you are already awesome at doing needs to shine through. When your readers connect with you on that level, all the other stuff doesn’t matter. After you’ve connected with your people on that level, you can expand your skill set if you want. It’s always smart to grow and learn new things, but you don’t need to master all this technical stuff in order to be a successful business blogger.

You can have the most optimized page layout in the world, but if you fail to connect emotionally with the reader, you got nothing. When the reader DOES see the value in what you have to share, do you think they may be willing to overlook the fact that you forgot to optimize the images in your last post with image alt text? I think your chances are good

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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Thank you Veterans

We will get back to normal, (well normal may not be the best word), postings next week.  In the mean time get caught up on our on-going series of post for the Beginner Blogger.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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ScribeSEO Special Offer Closes November 5th

ScribeSEO’s special “Step Up” deal is set to close November 5th at 5:00 PM Central Time (that’s tomorrow, Friday).  This really is one offer you do not want to miss checking out.  And there is a special code you need to remember too: STEPUP

Over at ScribeSEO they say, “SEO is not rocket science…” and they are right.  While we know as bloggers we have to create valuable, reader-focused content, we also need to do three things:

1. You’ve got to do keyword research.
2. You’ve got to optimize your reader-focused content.
3. You’ve got to build links to your site.

No, ScribeSEO is not going to create your content for you.  What it will do is help you to effectively and consistently do those three tasks above.  And in doing so, you will achieve higher rankings and more targeted traffic.

I have been blogging for almost 6 years now.  And I can tell you from my own personal experience with ScribeSEO, my own search results have improved.  If ScribeSEO works that well for someone with blogging experience.  Just imagine how it will help the beginner blogger or the blogger who is just not happy with their search results.

Don’t mess this opportunity.  If you only do one thing before tomorrow at 5:00 p.m. CST, at least check out ScribeSEO.  Look at the site, read about the features and benefits and you decide if you want to step up your SEO efforts.  And don’t forget the special code: STEPUP

You can check ScribeSEO out here.

And we are thrilled at Headway Themes to be one of the supported WordPress themes and ScribeSEO works perfectly with Headway 2.0

And did I mention the special code which is only good until Friday, November 5th at 5:00 p.m. Central Time:  STEPUP

And yes, the link to ScribeSEO is an affiliate link.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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Headway 2.0 takes using WordPress to a new level

As you should know by now, we pushed out Headway 2.0 the other day.  The initial response has been amazing to say the least.  From the emails to the great comments on our forums.  And the conversations we have been having on twitter, the interest has been great as have all of the testimonials we are getting already.

We also completely redesigned, rebranded and built from scratch the Headway site.  Plus we had a new video done which highlights some of the features of Headway 2.0

Headway 2.0 came about in part because we listened to our community and wanted to bring about the innovations they were looking for.  We also refuse to stop innovating with Headway and making it the best premium WordPress theme/framework available.

Here is a list of some of the key features you will find in Headway 2.0

Quick Start Wizard

Starting from a fresh install, the quick start wizard will show immediately after loading the visual editor. Otherwise, you can run the wizard through the Tools menu in the visual editor. The wizard will guide you step-by-step through choosing your layout, uploading your header image, building your site’s color scheme (it’ll even detect colors from your header image!), and selecting fonts. At the end, you’ll click a button to build your site and it’ll all be done in a snap!

Column System For Leafs

Those who have a more column-based layout will find the new columns system to be incredibly beneficial. Instead of jogging all of your leafs around, you can put them into columns and move and resize the entire columns with ease. Don’t fret, the previous layout system is still present. You can specify whether or not you want columns for the particular page in the visual editor.

Styles Manager

Before Headway 2.0, Headway came with 1 layout and you had to work from there. Headway 2.0 comes with 4 pre-loaded styles in the new Styles Manager, which allows you to save and load styles. You can also import and export styles just like before, but in a much more organized way!

Leaf Templates

Instead of linking pages and being locked into the layout of the page you are linking to, you can now save your leafs (and columns) into Leaf Templates. Leaf Templates can be loaded onto any page. Once a template is loaded, you can modify it just like any regular page.

Automatic Upgrades

Even though we think all of the other features in 2.0 are incredibly cool, we REALLY think this one is cool . No longer do you have to go to the Headway site, download the latest version, upload it, and activate it. Oh, and if you ever did any custom.css or used the custom folder in Headway, you won’t have to worry about transferring that to the new installation either. The automatic upgrader does it all with only a few clicks!

HUGE Speed Improvements and Optimizations

In 2.0, we rethunk (hey, we’re from Kansas!) how many things were coded in Headway. We’ve made major improvements to the visual editor to drastically reduce the amount of conflicts from third-party plugins and also make loading the visual editor MUCH faster. Also, we completely rewrote the content leaf to be more efficient and more stable than before.

WordPress Multi-site Support

Headway 2.0 now fully supports the WordPress multi-site feature. This was something many of our users asked for and we felt Headway 2.0 was a logical time to bring it in.

Final Thoughts

We will be talking more very soon on what Headway 2.0 means to those looking to use a blog or website to market and promote their business.  In the meantime, swing by the Headway site and take a tour.

And as a teaser, we have another new service coming in a week or so for the Headway community which will make getting online even that much easier.  Be watching here and on the Headway site for details.

And to make the FTC happy and if you didn’t already know. I am one of the co-founders of Headway Themes.  That means I make money every time someone buys a license.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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Join the Headway Themes Affiliate Program and Earn 40% Commissions

We have a growing and very active network of affiliates doing an outstanding job of getting the word out about Headway.  And they are taking advantage of the new marketing, branding and site design we pushed out with the release of Headway 2.0

Clay and I would like to invite you to join the Headway Themes affiliate program if you are not already part of this great community.

There is a huge demand currently for quality premium WordPress themes and frameworks and we feel Headway 2.0 puts us in a prime position to offer those theme and framework consumers the best choice available.  And what is great about our affiliate program and those who are promoting Headway is the fact, there is good money being made right now by those affiliates who are aggressive in promoting Headway.

The Headway Themes affiliate program is hosted by ShareASale.  In the past we were paying 33% on each sale our affiliates were making.  With the release of Headway 2.0, we decided to increase our commission rate to 40% and not just through the end of the year.  The 40% affiliate commission is from now and into the future.  We will not be lowering our commission below 40% on the Headway Theme.

We announced the new affiliate commissions days before we pushed out Headway 2.0 and the reaction from our affiliate community has been great.

What is exciting for us is the fact we are not stopping with Headway 2.0.  In the very near future we will be offering more Headway Skins for our community to purchase and use. What this means for our affiliates is more high quality products you can offer to your readers, list and audience.  More opportunities to provide your readers and list with the products that fit their needs. And what will set the Headway Skins apart from any other child theme or skin on the market is the fact not only do you get a Headway powered Skin.  You get a Headway powered Skin which comes with the built in power of the exclusive Headway Visual Editor.

We also have planned more services for our customers and community to use to make getting up and running on the web just that much easier.  All of what we have planned for the near future will only make what you offer as a Headway affiliate that much more attractive. Not that it is not now with Headway 2.0.

Our top affiliates make some great money each mouth. In fact, some are in 4 figures range.  It is not just because we offer a competitive commission rate. These affiliates use and believe in the product they use and it is reflected in how they market Headway.  We have some of our affiliates who provide some of the best tutorials you will find anywhere for a premium WordPress theme or framework.  And this does affect their sales of Headway Themes directly.

Sign up today for the Headway Themes affiliate program. And I don’t think I need to tell you, but if you are not running the Headway Theme on your own site, what is stopping you.  Get started today using the feature rich, secure and optimized premium WordPress theme, Headway Themes.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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Popularity: 2% [?]

Beginner Blogger – How to create a home page and a blog post page easily with the Headway Theme

By default WordPress will display your content in a blog format on the home page of your site. In this tutorial we will walk through making your site like a static website plus having the power to use it like a blog too. What is so great about Headway is the fact you can then design the layout and content of each of these Pages as you see fit.

Step 1: Create two new pages

You will need to create two new Pages within the WordPress Dashboard under the Pages editor feature. You can call them what you want. However, for this exercise we will call one Home and the other Blog. When you create these two Pages, you will also want to make sure you check the box which will have them appear in the navigation. We will go over dealing with arranging your navigation tabs in another tutorial.

Step 2: Setting the Front Page display

Once you have created the above two Pages, you will need to set the “Front Page Display” inside your WordPress Dashboard. Go to Settings >>> Reading

Step 3: Check your new Pages in the Visual Editor

With the exclusive Headway Visual Editor, you can now rearrange your navigation and move Home and Blog where you want them. Plus, at the top right hand corner of the Visual Editor you will see the new Pages there too. You can switch between them to design each Page’s layout.

Step 4: Hiding the Page title

As you can see in the above screenshot, the Home Page has “Home” in it. You can easily remove this with another of the built in features provided by Headway. Go to the Page editor in your Dashboard for the Home Page. Scroll down towards the bottom and find the box as indicated above. Simply check the box beside “Hide Page Title” and the title will be removed from this particular Page.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

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Popularity: 2% [?]

How to create a home page and a blog post page easily with the Headway Theme

By default WordPress will display your content in a blog format on the home page of your site. In this tutorial we will walk through making your site like a static website plus having the power to use it like a blog too. What is so great about Headway is the fact you can then design the layout and content of each of these Pages as you see fit.

Step 1: Create two new pages

You will need to create two new Pages within the WordPress Dashboard under the Pages editor feature. You can call them what you want. However, for this exercise we will call one Home and the other Blog. When you create these two Pages, you will also want to make sure you check the box which will have them appear in the navigation. We will go over dealing with arranging your navigation tabs in another tutorial.

Step 2: Setting the Front Page display

Once you have created the above two Pages, you will need to set the “Front Page Display” inside your WordPress Dashboard. Go to Settings >>> Reading

Step 3: Check your new Pages in the Visual Editor

With the exclusive Headway Visual Editor, you can now rearrange your navigation and move Home and Blog where you want them. Plus, at the top right hand corner of the Visual Editor you will see the new Pages there too. You can switch between them to design each Page’s layout.

Step 4: Hiding the Page title

As you can see in the above screenshot, the Home Page has “Home” in it. You can easily remove this with another of the built in features provided by Headway. Go to the Page editor in your Dashboard for the Home Page. Scroll down towards the bottom and find the box as indicated above. Simply check the box beside “Hide Page Title” and the title will be removed from this particular Page.

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Published by: Grant Griffiths

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2. How To Create A Fluid Header In Headway
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Popularity: 1% [?]

Podcamp Topeka is Right Around the Corner

This is a guest post from David Lee King,  Coordinator of Podcamp Topeka.

We’re hosting a very cool conference in Topeka in 2 weeks, and we’d like to invite you to attend!

PodCamp Topeka is Topeka’s annual low-cost “unconference” focused on social media, podcasting & videoblogging, blogging, Twitter, Facebook, photography, and web design, for starters. Please visit the website, podcamptopeka.org, for more info and to register.

It’s being held on Saturday, November 6, from 8:30am – 3:30 pm at Topeka & Shawnee County Public Library in Topeka, KS.

Patrick O’Keefe, author of Managing Online Forums & founder of the iFroggy Network, will be starting us off. He’s the keynote speaker, and will talk about Marketing Your Stuff to Online Forums and Communities.

After that, we’ll break out into smaller sessions lead by some very cool people (Grant’s one of em! – Thanks Grant). These sessions are awesome – a facilitator will lead off, maybe give a 5-10 minute overview of a topic, and then open up the floor for discussion. This way, everyone gets a chance to share and to learn.

A light breakfast and a lunch are provided.

It’s going to be a great day of learning, sharing, and meeting people – and we want to meet YOU, too! Please attend – register now!

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Published by: Grant Griffiths

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Popularity: 1% [?]

Top Tips To Earn Money Blogging

All of us have a blog today. It’s a common occurrence to determine links to personal blogs on Facebook or MySpace (though occurring less and less today as the popularity rises of other social network sites, and in many cases a mini blog on Twitter). Many of these blogs tend not to make anything but there are several which have really nailed down the method to earn money. They know the most notable suggestions to earning money with blogs from sites that they can learn from like Blog Blueprint Review.

Tip you are to blog about relevant information. If you have a web site or product you want to promote, you should blog regarding the information available on your website. You should get your information seem to the public. Many websites feature small blurbs or websites that bring attention to the offerings the business or person is offering. You need to do the same. If you sell architectural services then you’ll need to be blogging about architecture plus your credibility. You’re basically selling yourself along with your blog could be the medium that enables you to convey the information. So be sure your website is well crafted and informative. It should draw people in and earn them curious as to what you are selling or promoting.

Tip two is keeping your website engaging. Yes, it was stated previously, but it cannot be reiterated enough. Nothing’s more unpleasant than reading a technical manual online. Reading information online is unique over a magazine or a periodical. Paragraphs must be shorter rather than as complex. You can still help it become technical but ensure it is easily understandable. Usually do not lose people to lots of technical terms. Ensure and keep each paragraph to no more than six sentences roughly before breaking and visiting the next paragraph. You can elaborate more later.

Tip three is to use advertisements correctly. When you have a blog promoting Christian books, then you do not want affiliate banners in your blog that are completely unrelated on the theme of one’s blog. That could lose your audience quickly. If you sell baby products then make sure your affiliate marketing programs are baby related. You’ll make money in the ads and definately will get people thinking about what you’re promoting too. It truly is a win-win situation in your case but for the affiliate programs you promote as well. Maybe you might even desire to offer an affiliate program of your family to draw more customers and advertisers. That is cash in your pocket or banking account.

A final tip is more complex. You should state how you can optimize your website for the search engines (called SEO). Also, the way to get traffic and have more people to your blog. If posting to blogs, maintaining blogs and building inbound links are just excessive for you personally there’s another alternative. You’ll be able to eliminate your work load significantly by making use of something similar to Blog Blueprint. Blog Blueprint will allow you to enhance your blog rankings (and traffic) immensely. Additionally, the complete Blog Blueprint tools and product is heavily according to ‘smart’ automation. What on earth is ‘smart’ automation i hear you ask? Get all the details in this article with the Blog Blueprint Review.

Bloggers that are searching for more info about the niche of website traffic, please make sure to visit the URL which was quoted in this paragraph.

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If You Had to Start Over…

I had a reader ask me yesterday what I would do if I lost everything. If I had to start over completely, how would I rebuild my business today? I think it’s a great question, but I wonder if my answer disappointed him. Basically I said I’d do the exact same thing I’m doing today

How would YOU rebuild if you had to? If your list and your traffic went into the toilet tomorrow, where would you be? How long would it take you get back on track?

It’s true that I have a (somewhat) established business, and it’s definitely true that today’s economy is different than when I started. But just because I have a solid base doesn’t mean my approach has changed. Here’s the thing; my approach to building a business (both online and offline) is pretty much recession-proof. And I don’t say that lightly…it’s just a fact; my business is growing despite the “recession”.

I suspect that many people believe today’s economic climate somehow means it’s going to be inherently “tougher” to make a great living. I don’t agree. Either what you’re doing works, or it doesn’t. There are trillions of dollars being spent across the world. More than enough for every human on the planet.

Running a business has a ton of benefits, but being a piece of cake isn’t one of them. If you want automated, easy income, get a job. All you have to do is show up, do your work and BAM, you get a check every other week. Just like that. It’s automatic.

Running a business is different. You have to actually MAKE stuff happen. My hope is that my mention of “recession proof” business building tactics is interesting to you. Here’s how you do it…

The Power of 100

There’s power in numbers. It’s true. But does this make you think you need a BIG email list to be successful in online marketing? Nope. You don’t. Do you think you need a LOT of traffic to your site to earn a great income? Nope. Wrong again. You don’t need huge numbers, you need quality numbers. Example: my most profitable site gets fewer than 3,000 visitors monthly.

I have several email lists. All added together, I have about 12k people signed up for various lists. I rarely mention specific numbers in my writing, because numbers are so subjective. Some of you will read this and think “Wow, you got it made man. 12K is huge.” Others will think “That’s chump. I have a way bigger list than that. What could I possibly learn from this loser?” My point is this: I could delete my whole list today, and I’d be pimpin the very next day, because you can make a great living NO MATTER the size of your list…if you use the Power of 100.

The Power of 100 is the exact reason I told my reader that I would be doing the same thing if I lost everything and had to start over. Why change something that works?

What if I told you that following one simple rule could take your business to any level you desire, no matter the size of your list, no matter how much traffic you get? That’s what the Power of 100 is all about. What is the Power of 100? It’s the rule I follow daily. 100 contacts daily.

• Follow up calls
• Personal meetings
• Personal email messages
• Handwritten notes, etc.

Any point of PERSONAL, one-on-one contact. Blasting your email list doesn’t count, because it’s bulk. Personal engagement is the base of all business transactions. Yes, the economy has changed. So what? You think people aren’t buying stuff? No way. People are buying tons of stuff, and there is as much demand as ever for QUALITY stuff. But if you neglect engaging your people on a personal level…you’re going to struggle. That’s what the Power of 100 is all about. It keeps you personal. It keeps you engaged. It keeps you working on what actually matters.

You have to be good!

Clearly, you can’t be out there selling crap. You have to have good offers. I know nearly everyone reading this post is in the “good offers” boat. Blog for Profit has a rocking readership of people doing it for the right reasons. I mention this because I always want to be clear. The Power of 100 ain’t magic, but it does work.

If you have good offers, and you follow the Power of 100 daily, you’ll be amazed how much business you can get going. If you have a big list and other assets in place, all the better. Bonus. But don’t neglect the personal engagement element of your business. Isn’t that what “social” media is supposed to be about anyway?

How to implement The Power of 100

I’ve been talking about this tactic for years, and every time I mention it people say stuff like “Dude, there’s no way I have time for that.” Really? You don’t have nearly as much business as you want, but you don’t have time to talk to people? I’m not sure I follow.

Let’s distinguish between “important tasks” and “urgent tasks”. Do you know the difference? As business owners, we easily get caught up in doing work that’s urgent. Urgent stuff needs to be done NOW. Urgent stuff is not necessarily important though. Important stuff is what actually builds your business, brings in leads and revenue. If you want to get to where you’re growing as quickly as possible, you need to focus on important stuff, not urgent stuff.

The Power of 100 is important, but it’s not urgent. There will never be a slap on the wrist for not doing it. God knows I’ve failed to get it done a number of times, but I swear to you…by following this rule daily, your business will grow so much quicker.

100 contacts a day? Really? Yes, really. I didn’t even invent the principle. I stole it from the people who mentored me when I got my start. Savvy marketer as I am, I just branded it It takes work and some planning. Some days it’s tough, but if you take the Power of 100 seriously, it basically forces you to be successful. Talking to your people matters. Not only is it impressive, but it gets orders. Nothing…get this because I mean this literally…NOTHING replaces personal engagement. Do it for three months and get back to me. I dare you.

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Published by: Grant Griffiths

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2. How To Start Blogging Today With WordPress
3. Here Are The Lucky Winners Of The Headway Themes And Start Blogging Today Giveaway

Popularity: 1% [?]

Beginner Blogger – Quick Start Guide to Getting Your Blog Online

As we continue this ongoing series centered around the theme of the “Beginner Blogger,” I had one of those moments when I realized I forgot something very important.  I completely brain farted out what many of you have been asking, “how do I even get a blog online?”

My plan is to spend some time over the next few post doing just that.  If we are going to be talking about blogging, you need to have a blog up and going.  And now is a great time to get a start on the process.

Getting your blog online now

The first thing you need to do is to register your domain name.  I personally recommend and use Godaddy for this.  And it is cheap too.  Simply go to Godaddy and buy your domain name.  Nothing else, don’t get your hosting there or any of the other up sales they throw at you. You don’t need them. Just purchase your domain.

Here is a link to for a Domain Sale! $7.49 .com at GoDaddy

Second, you need to get your hosting. This one is easy too.  Buy your hosting from HostGator for as low as $4.95 a month.  The other option for hosting your site is Bluehost.

The great thing about both of these options is the fact they fully support the WordPress platform. Which is the blogging platform I always recommend to everyone to build their sites on.

The reasons are pretty simple why we recommend you put your site on your own domain and on your own hosted account.

1. You are better off having your own domain name for your business. Not the least of which, your own domain will get you the best results in local searches for your business.
2. You have complete control over your site, both the look and function. In other words, you can make the site your own.
3. Because you have complete control, you can make your site look like a website and not just a blog. (Which we will show you in a free ebook we are working on).
4. Having your own domain and hosting it on your own hosting account will get you the best SEO results too. If you use a WordPress.com site, even if you map your domain to the WordPress.com domain, you are still a sub-domain and you are not taking full advantage of the SEO.
5. It is easy to set up and get started with a WordPress site hosted on your own hosting account

You can get a free blog from WordPress.com, and a lot of people do.  But don’t!  If you are serious about using a website or blog to market and promote your business, then get serious about your site.  you want a self-hosted WordPress site

Here are some quick instructions for installing WordPress in under 7 minutes.

1. Log into your Hostgator cPanel (control panel)
2. Scroll down until you’re near the bottom of the page
3. Locate the section entitled “Software/Services.”
4. Click on the Fantastico icon. Its the one with the blue smiley face.
5. On the Fantasico page, click the “WordPress” text link on the left sidebar.
6. Click on “New Installation.”
7. Choose which domain you want this WordPress install to be on. If you have an individual site hosting plan, this will default to your one domain. If you have a shared hosting plan, choose which domain you want this WordPress install to be on.
8. In the section that says, “Admin access data,” you will put the login name and password you want to use to log into your WordPress Dashboard.
9. Fill in the “Base Configuration” fields with the name you want to be associated with all the posts you write in your new blog. Also, add in your email address and the website’s domain name for your new site.
10. Click “Install WordPress.”
11. You will be given the domain information, to make sure it is being installed on the correct domain. If it looks good, click “Finish Installation.”
12. You are done. You have just installed WordPress on your new website. Make a note of your login information and/or print on the information on your screen so you have it for future reference.

Installing Your Theme

It should come as no surprise that the theme I recommend the most is the one I am co-founder of.  Headway Themes is a premium WordPress theme/framework which you should purchase to build your site with.  Currently, Headway is priced at $87 for a personal license and $164 for a developer license.  With the purchase of your own license, you get full access to all member’s only support and any future updates for free.

Starting with WordPress 2.8, you are able to upload your theme’s ZIP file in the WordPress Admin Dashboard without using FTP.

Once you have Headway or your theme of choice on your desktop, go to the Add New Theme under the Appearance panel in the Dashboard. When you get to the Add New Theme page, simply browse to your Headway ZIP file which you downloaded and upload it. You may be prompted for your FTP information. If you do not know what this is, ask your web host.

What you will see now is the default WordPress theme.  We now need to switch from the default to your new theme.

To do this, you need to be in your WordPress Dashboard. Once you are logged in, select Appearance on the left hand side of your Dashboard.  Select the Theme option under Appearance, and you will see all of the themes currently available to you.

Click on Activate directly under the Theme you want, and you will activate the new theme

Two other themes I have no worries recommending to you are:

• iThemes
• Press75

I know what you are sitting there asking yourself.  Why in the world would I recommend a “competitor” to you as another theme you could use on your site.  Why not?  I know perfectly well Headway is not for everyone.  And knowing that, I want to recommend to you two themes I would use myself if I wasn’t part of Headway Themes.  The important thing here is that you get the best possible site up and going as easily as you can. What is not important is my ego and my selfish interest in only recommending my own product.

More to come…

I think that is enough for this one post on getting your blog online.  Over the next few post I want to cover some basic theme preference editing you will want to do and some very basic customizing you will want to do too.

To conclude this post, let me leave you a link to a set of 3 videos Michael Martine did for us on “Getting Started With Headway.” As you should know by now, Michael is part of the Headway team and one of the things he does is make some kick butt tutorial videos.

Here is the link to “Getting Started With Headway.”

If you have any specific questions about getting your blog online, make sure to leave your questions in the comments below. Let’s keep the conversation going.

And to keep the FTC from crawling up my backside.  Yes some of those links are affiliate links and I do make some money if you click on them and buy.  And yes, I am the Co-Founder of Headway Themes  and I do make my living from Headway.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

Related posts:

1. Beginner Blogger – Installing WordPress and Initial Setup of Your Blog
2. Beginner Blogger – Where do I get ideas for my blog post?
3. Beginner Blogger – How Often Should I Post To My Blog?

Popularity: 1% [?]

Join me this Sunday to discuss How to Choose a Blog Template at #Blogchat!

This Sunday I will be on #BlogChat with Mack Collier.  I am really looking forward to this.  In fact, we are the first sponsors of #BlogChat here at Headway Themes.

We will be discussing “How to Choose a Blog Template.”  And I am sure we will spend a little time answering some questions about the Headway Theme too.

Here is the format for this #BlogChat as Mack has stated on his blog:

1 – We’ll start at our normal time of 8:00 PM Central. For the 1st 30 mins, we’ll be talking about the elements and features that you should be looking for when choosing a blog theme/template. So if you are a new blogger that’s ready to start blogging, this is probably where you will want to go for getting the most help.

2 – At 8:30 PM, we’ll shift the conversation to discussing if you should choose a free or premium template. This is where you should probably go if you have any questions about Headway in particular. Grant will be happy to help explain Headway’s many features and answer any questions you have about Headway. BTW if you are interested in the Headway theme then it might be a good idea to check it out on their website before #Blogchat starts, then you can ask Grant any specific questions you have when you get to #Blogchat. And we’ll both help answer any questions about you might have about whether you should be going with a free or premium theme.

This should be a great twitter chat and I look forward to all of your questions. Just hope I can keep up.  I plan to use my favorite twitter chat tool, Flokks.  Join us this Sunday at 8:00 pm CST for #BlogChat.

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Published by: Grant Griffiths

Popularity: 1% [?]

Target Your Blog Post – Don’t Keyword Pack Them

I am never not amazed at how many times I see this question.

What is the percentage of keywords I should put in my blog post?

Serious, really, are you kidding me?

Too many bloggers are way to worried about writing to game Google.  Or writing for only SEO. Simply put, that is the wrong way around things.  Now I know some of the SEO gurus are going to hammer me for this.  And that is OK. Just make sure when you do you pack your comment with links and keywords.  I want your SEO juice.

However, if you are writing for just SEO, your content is sure to be uninteresting – as nearly all ad copy is.

Look at what Google’s own Webmaster Help pages say, “write for people, not search engines.”  I like to look at it just a bit differently.  I tell bloggers to write for the human search engines, not just for Google.

Why the Human Search Engines

Simple!  You can’t build a relationship with Google.  Google is not going to subscribe to your blog. Google is not going to come to trust you as a place to go for information.  Google is not going to come to trust you as a source of answers and solutions.  And I am pretty sure Google is not going to buy your products or services either.

The Human Search Engines are going to do all of that. But you first have to get past the idea of writing only for SEO and the search engines.

Tools to help you write your post the right way

I want to give you a little push to a tool I feel follows the same way of thinking I have about SEO.

The tool I recommend to everyone I talk to about SEO is ScribeSEO.  Here is why I love Scribe and I took this right off their home page.

1. Keywords – Scribe shows you the language searchers use before you begin to write.  Once your content is created, Scribe reveals other profitable keywords.  (Notice Scribe talks about searchers and not search engines).
2. Content – Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.  (Notice how Scribe focuses on your reader-focused content and not on writing for search engines).
3. Links – Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff. (Again Scribe focuses on people and not search engines).

If you are not using ScribeSEO, I would encourage you to go to their site and check them out.

The other tool I recommend is Michael Martine’s WordPress SEO Secrets.

Online success depends on being found in search. Blogs are good for this, but not good enough without help.  You can dramatically increase the amount of targeted, ready-to-buy traffic to your blog by implementing the simple tweaks spelled out for you in WordPress SEO Secrets.

If you didn’t already know, Michael worked with us at Headway Themes on all of the great SEO features we have built right into our WordPress Framework.  And I actually keep the ebook part of WordPress SEO Secrets on my computer’s desktop so I can refer to it whenever I have a SEO question or get stuck.

Final Thoughts

One, don’t write for the search engines.  Two, use tools to help you write the right way.  Both ScribeSEO and WordPress SEO Secrets are tools I use myself and that is why I am recommending them to you.

And just to make the FTC happy, those are affiliate links too. Oh, and I happen to be the co-founder of Headway Themes.  So, if you buy from my links, I do make money.

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Published by: Grant Griffiths

Popularity: 1% [?]

Beginner Blogger – How to launch your blog (Getting noticed)

In our last post we discussed, “How to launch your new blog (The Pre-Launch).” In this post, we need to take this a bit further and touch on some activities most of us simply overlook and don’t even consider.  Remember, we are trying to separate ourselves from the crowd of other bloggers out there.

We need to take the next step.  What we need to do is start building a direct relationship with some of these other bloggers we found in our last post.

When I first started blogging I found most bloggers who I was reading and getting involved in the conversation with were more then happy to talk.  For the most part, most bloggers are more then willing to help out someone thinking about blogging and someone just starting out blogging.

However, you need to live by this one very simple and important rule — Always give before you ever expect to receive anything in return.

Getting Noticed Now

Here is a list of activities you need to do right now to get noticed:

Email other bloggers. Remember, don’t be a pest.  And don’t email them asking for help or to say hi.  Give them something of value.  Email them to contribute something, give some advice, or offer to help.  If you come across a breaking story or idea in your niche, email it to other bloggers to let them know.

You will be amazed at how much this will be appreciated by these other bloggers.  I get emails weekly from people offering post ideas and other information.  I love it.  While I have a folder full of post ideas on my computer, I love it when someone sends me an idea I may not have thought of.

Offer to do a guest post. And this applies even if you have never done a blog post or have your blog up and going. I know from my own personal experience, I love it when someone offers to do a guest post on my blog. Not only does it give my readers a different voice to listen to, it gives me a break from writing. And, the readers of the blog you might guest post on appreciate it too.

Blog readers like getting a different perspective on things. Drop a blogger you read an email and make an offer of doing a guest post for them. And remember one rule you should live by as a guest poster, make this your very best work. If you are lucky enough to do a guest post on a blog with high traffic, this will get you noticed and you want to put your best foot forward.

A wonderful tool you should grab is Chris Garrett’s ebook “Guest Posting for Quality LInks and Targeted Traffic.”

Use social media. You would have to have your head stuck in the sand not to know there are social media tools out there right now.  And you need to be using those you are comfortable using.  However, you need to do more.

I firmly believe twitter is the easiest social networking tool out there.  Yes, there are others such as Facebook.  But, twitter is easy to start and easy to use.  The key to twitter is to ignore the question they ask, “What’s happening?”.  You should be using twitter as a conversation tool.  An engagement tool.  And a way to get you and your blog and/or business noticed.

I spend a lot of time posting about twitter and you can visit those post for more information.  For now, I want to spend just a few moments discussing how you can use twitter to get noticed by other bloggers.

What we need to do is use it to get noticed by the bloggers you are following and reading.Take advantage of the twitter apps you have available to you to add value to your tweets and get noticed by other bloggers. You are going to be spending time reading blogs in your niche. You can use twitter to tell your followers what you are reading. And you can use twitter to promote those blogs you are reading. If there was only one twitter app I would recommend you use to accomplish this it would be MarketMeSuite.

One very easy way to tell the world what you are reading and in the process get the bloggers some exposure is to make sure you “retweet” their post.  Most, if not all blogs now implement a retweet button of some sort. Use it when you are reading these post.

Not only are you providing value to your followers. You are giving a feed and link to the blogger you are reading on twitter. That blogger is going to notice this if they are using other twitter apps to follow what is being said about them on twitter.

If you are following some of those bloggers on twitter, and you should be, when they post a tweet that is interesting or when they tweet about a new blog post on their blog, do a retweet in your twitter tool and send a tweet out to your followers. You are giving value to your followers. And you are again helping out that blogger by getting them more exposure on twitter. Chances are these bloggers you are doing this for will soon be following you and engaging in your own twitter stream. Don’t overlook the power and benefits of twitter just because it has a funny name.

In real life. If you get the chance to go to a meetup, tweetup or a conference where other bloggers hang out, do it.  There is nothing better then actually meeting in person some of these people you are spending time getting to know online.  And it is so much fun to sit down and visit.  Putting a face to the name and to the blog.  You will find these bloggers very approachable and guess what, they will stop to visit.

Final Thoughts

Getting noticed by other bloggers has many advantages to you as a new blogger.  From aiding in getting you traffic to your new blog to getting a link from other bloggers.  And best of all, getting noticed by other bloggers now, will sometimes turn into a lasting relationship and even a friendship.

Take some time to leave a comment below with other ways you know of to get noticed.  Let’s keep the conversation going.

And to make the FTC happy. Some of the links in this post are affiliate links.  Yes, I do make money if you buy the products I recommend.

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Copyright © 2010 Blog For Profit. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us so we can take legal action immediately.

Published by: Grant Griffiths

Popularity: 1% [?]

Marketing Is Hard

Blogging is easy, isn’t it? At its most fundamental point you’re writing on a subject with which you have some basic knowledge.

Isn’t that the most basic description of blogging? You can, of course, spend time with the many technical details of your website but writing content is what blogging is all about.

However, being a blogger doesn’t make you a marketer. This is where a lot of people get confused. Blogging, by itself, won’t make you money. You may get traffic from obscure searches. These may lead to clicks on your ads but if you want to become successful you want to adopt a mindset that you’re a marketer who blogs and not a blogger that’s marketing.

Marketing Is Uncomfortable

If you’ve been blogging a while you’ve built some habits and are becoming comfortable with the entire process. Maybe you have a publishing calendar or you post when inspiration hits you. I don’t know.

You probably have ads strategically placed (like everyone else) in the sidebar of your blog. Occasionally, you send out an email blast with updates and an affiliate offer to your list. Or, you blog about someone’s product hoping for a few affiliate sales. Hopefully, you have had the taste of some income from your blog and get a little reward for your hard effort.

When I was an insurance agent (I know, pure sexy, right?), I tried ValPak advertising for a couple months because the ValPak ad guy came by and sold me on what a great way it is to get leads. Then, the local business magazine came by selling ad space and I bought there. Then, the next ad sales person came by and I tried the next thing to get their name out there and hopefully get some sales.

This is what I call “random marketing” and it’s rewarded like a slot machine. Sometimes it works and often it doesn’t. However, businesses do this because they know they need to do something but not sure what. This random marketing doesn’t build a business.

Like most bloggers, you’re probably on Twitter or Facebook. You post random tweets about your life and occasionally send updates with links to your blog or affiliate sites. Why? Because you know you should be doing something but not sure what. It’s the random marketing.

Becoming a marketer requires you to build a plan that may make you uncomfortable. When I build a marketing funnel it will have multiple steps and contact points into the system. It can become very cumbersome with the potential of many fail points along the way. It’s scary to know something planned out long in advance may or may not work. However, your chance of success is much greater than holding on to the random marketing strategy.

Big Doors Swing On Small Hinges

The greatest thing about marketing online is the ability to test and measure multiple variables instantly. I’m sure you’re eyes probably just rolled to the back of your head but stay with me on this because it’s important.

You can easily track open and click rates on the email campaigns you send out. Brilliant, right? When they land on your page you can track and test multiple other factors from headlines to offer along with bounce rate, cart abandonment among just a few. More brilliance.

Testing is what separates the amateur from the marketer who wants to make their blog the center of their business. Remember, you don’t have to test and monitor every variable. You can only test what’s important to you when you’re starting out.

What will you test? That depends. What are your goals for your blog? If you have a product, what is your conversion rate for search visitors, affiliates and other sources of leads? When you know that, what are the conversions for search keywords, which affiliates have better conversion rates, etc?

If you’re just starting out, start building an email list. Test your headline and offer for the email address to find out which option gets you more email addresses. Even though you don’t have a product to sell you can make money with an email address. You can send affiliate offers or drive traffic back to your site to click on your ads. Plus, this will help you brand yourself by staying relevant until you have a product to sell.

You can test ad placement. Where do ads convert best on your site? Which ads convert best in what location?

The options where you can start are only limited by what you want to do. However, pick one and start today. If you’re not happy with the income you’re receiving from your blog then you have nothing to lose by testing, right?

So, what will you do first to start the transformation from blogger to marketer? What do you feel you lack in marketing knowledge to start this process? If you were resistant to the idea, why?

Images from sxc.hu

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Beginner Blogger – Inserting a Photo or an Image in a Blog Post with WordPress

Inserting a photo or an image in a blog post is a great way to make the blog easy on the eye and a pleasure to read. You can also use images to enhance your message by associating and image with the theme of your post. Here is a quick lesson on inserting a photo or image into a blog post using WordPress.

Starting in the Write Post Screen

As always when working with a new blog post, you will be in the “Write Post” screen of your WordPress Dashboard. (1) You will want to have your cursor in the general area where you want to add the image. (2) You will want to click on the “Add an Image” icon, as indicated by the red arrow above.

The Add an Image Popup Screen

Once you click on the “Add an Image” icon you will be provided with the screen above. It is with this screen you will insert a photo or image into your blog post. 1. Click on the Select files to upload. You will be taken to a window where you will choose the image from your computer, select and the image will brought to this window.

Inserting a Photo or an Image in a Blog Post

1. If you want a caption to be included with the photo or image, can type that in the Caption area. 2. You can than choose what alignment you want for your image. You can pick none, left, center or right. 3. Finally, click the Insert into Post button and the image will be inserted into your blog post.

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Beginner Blogger – Modifying the Publish Date in WordPress

If you are going to keep your blog updated with new content as often as possible, you need to be able to manage your time and take advantage of those days when you have extra time to write. It is on these days you may be able to draft a number of post. However, to better manage this stable of blog post, you may want to “post date” them so they don’t all publish on the same day. Built into WordPress is a feature which allows you to modify the publish date of your post. While the default date is to publish immediately. You can edit this for whatever date you might want

Publish Status Area

As with most functions you are doing, you will be in the “Add New Post” screen. It is here you will see the Publish Status area. Once you are at the Publish Status area, you will need to click on the Edit link next to where it says “Publish Immediately”.

Editing the Publish Date

Once you click on the Edit link you will be given the opportunity to edit the date this post would be published on. Here you can set both the date and time. In a future tutorial, we will show you how to research your own stats to see when what day of the week and time of the day you receive the most traffic. This can affect when you might want to publish a post.

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The Myth of “The Expert”

For the most part, gurus are not helpful. Can we agree? Anyone with the audacity to call themselves a guru is either really, fantastically over-the-top awesome, or they’re stupid. It’s either one or the other, and of course…it’s usually the latter.

We don’t need gurus. What we do need however, are experts. Experts are essential.

If you’re inclined to ask “what is the difference between a guru and an expert?” then you’re following along very nicely! Read on…

The Guru vs The Expert

A guru is some type of hero with mythical powers. Even being in the same room as one of their products will cause you to levitate and begin attracting wealth and glory. All without lifting a finger of course. We’ve all seen these gurus; you know who I’m talking about. An expert on the other hand, is someone who gives a damn about you, who rolls up their sleeves and helps you make stuff happen.

Here’s the thing: YOU are an expert. There’s no getting out of it. You can’t shirk the responsibility, so don’t even try. Basically:

• If you’re in real estate (yes, even if you JUST STARTED), you’re a real estate expert.
• If you’re a personal trainer (yes, even if you’re fat and out of shape), you’re a fitness expert.
• If you’re a social media consultant, you’re a frickin “social media expert”. Yes, that dreaded phrase that draws so much criticism and disdain on the internet. That’s you.

Expert is as Expert Does

This is the big myth of “the expert”. We think experts are supposed to know everything. They don’t. That’s the guru’s job. And that’s why no one trusts them. No one knows everything. So if not…what the heck is an expert?

• An expert is someone who cares enough to make sure the job gets done right.
• An expert is someone who will admit when they don’t have the answer, but they don’t leave the client hanging. They go figure it out, and they make things work.
• An expert makes mistakes. Yep. Then they admit it, take responsibility for it, and they fix it.
• An expert is someone who looks out for their client’s best interest above anything else.
• An expert doesn’t claim to be a guru. They simply claim to be who they are. Their clients respect them for that.
• An expert may have been in business for decades, or they may have just started. The level of their experience carries weight with regards to how they market themselves, but it carries NO weight with regards to their fiduciary responsibility to their clients and customers.

Who is an expert? An expert is someone in the position of being an expert. It’s a responsibility, not a level of experience.

Who is an expert? An expert is someone in the position of being an expert. It’s a responsibility, not a level of experience. It’s not representative of any certain amount of accumulated knowledge. If it were, when exactly is it you become an expert? If you’ve been on the job 5 years and have read 75 books about your profession, are you an expert? What if you’ve only read 74 books…are you still an expert? What if you’ve only been on the job 5 months, but you’ve read 200 books on the field…are you an expert? See where I’m going?

It’s about the client, not you. If your client or customer needs an expert, and you took their call, then guess what…you just became an expert! In other words, we’re experts because we have to be; nothing less than that is acceptable, and whatever we don’t have in experience we make up in work ethic.

It’s your responsibility to do right by your clients, even if you have no experience…it’s on you to make good stuff happen.

It’s Not That Hard

This may sound intimidating at first, but once you begin you’ll see it’s really not that hard. If you don’t have the answer, get it. If you don’t know how to fix the problem, ask around. Figure it out. This is what experts do. No, you’re not a guru. And guess what…you’re not likely to ever be one. You’re an expert. Gurus hover and float amongst the clouds. Experts roll up their sleeves and work.

Get out there NOW…

I don’t want you to feel like you have to have all the answers before you put yourself out there. I see way too many awesome people sitting on the sidelines right now, not making offers, not being aggressive and getting their businesses going. They’re working toward some ethereal “expert” status. They feel in order to be “authentic” or “honest”, they need to have achieved some sort of badge of honor. What a shame. Why? Because in the meantime, their clients need their help NOW, and in the meantime these clients are being suckered in by the frickin gurus instead. Screw that. Put yourself out there…now. K?

Seriously, don’t hold back. You’re awesome now. Already. You’re already awesome. Why? Because you care about your people. I’m dead serious…that means way more than how many years you have under your belt. And the sooner you roll up your sleeves and accept the responsibilities of your expert status, the sooner you’ll feel like one…whatever that means

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Beginner Blogger – Writing Pages in WordPress

In WordPress you can write a Post or a Page. Your regular writing for your blog should be to post. However there are times when you will want to write your content as a Page. For example, your “About Me” and Contact Me” content is done on a Page. Pages live outside of the normal blog chronology, and are often used to present information about yourself or your site that is somehow timeless — information that is always applicable. You can use Pages to organize and manage any amount of content. Other examples of Pages are your “Disclaiminer” and “Privacy Page.” It is in this tutorial that we will go over how to write a Page. it is very similar to doing a regular blog Post so it should be very familiar to you.

As always, we start at the Dashboard where you will click on the Pages link. We get the option to edit an existing Page or add a new one. For this tutorial, we are going to add a new one. So we click on “Add New”.

Add New Page Screen

As you can see the “Write Page” screen is very similar to the “Write Post” screen. This is where you will draft your “Page” and (1) format it to meet your desired look. It is also here where you can (2) edit when it will publish. All of the same areas are assoicated with writing a “Page”. Such as (3) Title and the (4) body of the “Page.” Once you are done drafting your “Page” and are happy with its look and content, you can (5) Publish the “Page” to your blog.

Advanced Features of the Add New Page Screen (Comments & Pings)

Comments & Pings — while this option is available, I would recommend you not allow comments and pinging to your pages.

Advanced Features of the Add New Page Screen (Page Parent)

Page Parent is where you can add some zing to your “Pages”. This is a great way to add your staff to your “About Page” or perhaps the “Page” you are using to describe your products or services to your target market. For example, with your “About Page” you could have your main About Page be the parent of “Pages” about each of your staff. That way each staff member would have a “child” Page of the parent “About Page.” And the same could be done to provide a child “Page” for your products after a parent Page about your company.

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Beginner Blogger – Inserting a Link in a Blog Post in WordPress

When you are reading blog post or others are diong the same, it can be frustrating for the reader when there is not a link to the other blog you are mentioning. Readers like to follow the links and check out the information you are writing about in more detail. They can’t do that if you don’t provide a link for them to do so. All you have to do to provide a link is to follow the simple steps below. Its good blogging practice to link to (1) another blog if you mention that blog; (2) the post you might be talking about on another blog. Another key reason to link to other blogs you are mentioning on your own blog is to make that blogger aware of it. They will get a Pingback from your post telling them you have linked to them. This may cause that blogger to visit your blog to see what is being said about them or their blog. This is a key way to build a relationship with other bloggers and get noticed. Getting noticed will help increase your own traffric.

Start in the Add New Post Window

You will start inside the “add new post” window for inserting a link in a blog post as this is where you will do all of your post drafting.

URL You Want to Link to

Copy the URL of the post you want to link to

1. Highlight text you want linked to the post; 2. Click on the Insert/Edit Link button; 3. Paste Post URL into the Link URL field. 4. Set the target, new window or new tab.

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Beginner Blogger – Adding Categories to your Blog Post in WordPress

Categories are the index to your blog. This is how you classify your blog post so they can be found by your readers. Generally, I recommend you try to limit your categories to no more then 20, with 15 being a better number. Readers can browse specific categories to see all post in that category This is why we place the categories towards the top of the sidebar in your blog.

There are two ways you can add a category to your blog or a post.

As always we will be starting in the Dashboard. There are two links you can use to get to where you can add categories. The (1) Post link and (2) Categories link. Lets start by clicking on #1.

The Add New Post Screen

Once you click on the Add New Post link you will be brought to the Add New Post screen. Next you will need to look to the right side of your screen and you will see the Categories area. This is where you can add categories in the Write Post screen. Simply click on the Add New Category link and you can add a new category as indicated below.

Adding a New Category

It is in the box indicated above where you can add a new category. Simply (1) type in the name of the new category and (2) click Add.

Using the Category Link in the Dashboard

By clicking on the Category link in the Dashboard, you will get this screen where you can manage your categories. Adding, deleteing and editing them as you want. You most likely will spend most of your time with categories inside the Add New Post function as this is where you are going to either assign the category or will add new ones as you add new post.

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Beginner Blogger – How to launch your new blog (The Pre-launch)

I should have wrote this as one of the very fist post in the Beginner Blogger series.  And I realize this is a bit “bass ackwards” too.  However, I received a bunch of questions via email and twitter in the last week or so asking how to launch a blog.

As such, and before we get any further with Beginner Blogger, we need to tackle this and it is going to take at least two or three post to do so.

How to launch your new blog – the Pre-launch

Before you even launch your new blog, you need to be positioning you and your blog for a successful launch.  In other words, you need to be getting noticed now. There are activities you need to engage in which will get you noticed and get you out there in your niche.  These activities are just like the networking activities you do in person.

What you are striving for is some way to set yourself apart from the crowd.  The crowd of other new blogs which might be coming in your niche or market.

This process takes work, effort and time.  Don’t shortcut this as the results you will get will be in direct proportion to the effort you put in.

First, start off by searching out and finding other blogs in your niche.  Listen to the conversations on these blogs.  Engage in the conversations taking place too.

Find blogs in your niche:

The easiest way to find blogs in your niche is to use Google Blog Search.  Find the blogs in your niche or market you are thinking about blogging on.  Search by topic and it will give you a list of blogs in your niche.

As a new blogger, you need to be reading as many blogs as your time allows.  While you are reading these blogs, consider the writing style of these other bloggers.  What do you like or dislike.  And pay attention to how these other bloggers might be linking out to other bloggers in their posts.  Take some time to also explore the blogs they are linking to in the post.  Chances are, these other bloggers are some you might want to keep track of too.

After you find these blogs, don’t forget to consider their design style.  What do you like or not like about the design.

Just because your blog may not up and running, does not mean you should not be reading blogs and participating in the conversation in your niche.

Listen to the conversations taking place:

After you find these other blogs in your niche you will want to listen to the conversation.  And this conversation may not just be on their blog.

Find where you can listen to these bloggers:

• Subscribe to the blogs.  I use both my RSS reader and email subscriptions to listen to the blogs I want to follow.  Try them both and see which one works the best for you.
• Are these bloggers on twitter? If they are, follow them.  Make a twitter list of the bloggers you are following and organize them into this list so you can easily follow these conversations.
• Is there a Facebook page for these blogs? Hit the like button on the page and take it from there.  Pay attention to the Facebook Pages for these blogs and watch the conversation there too.
• Do the blogs have an email newsletter? Subscribe and pay attention to the newsletters as you get them.  When do they send them.  What is the content like and how is the newsletter organized and/or designed.

Do you see a pattern here?  Basically, once you find the blogs you want to listen to, see where they are and do it.

Engage in the conversation taking place on and off the blogs you are following:

You have found them. You have been listening to them. Now it is time you engage in the conversation.

• Visit the blogs you are listening and leave comments. And please add to the conversation don’t just say “great post.”  Keep in mind you are wanting to get noticed. And you want to get noticed by not only the blogger, but those reading and commenting on the blog too.
• Start engaging in the conversation on twitter. Don’t be a troll or a newbie.  Really engage and have a conversation.  Another way to engage on twitter is to retweet the blog post you are reading on these blogs.  Not only does this serve your own followers and set you apart as a source information. The bloggers you are retweeting will notice too.
• Engage on the Facebook Pages. Don’t just lurk.  If there is a conversation on Facebook, jump in and participate
• Respond to a newsletter article. From my own experience, I love it when one of our newsletter subscribers actually sends me an email asking a question or remarking on one of our email newsletters.  You should do the same.  This is a great way to get noticed by this blogger and they will remember you.

Final thoughts

Remember, your whole purpose for doing all of this is to noticed and to start the process of building your network.  These activities do take time and effort.  And these activities will get you some great results.

What other methods have you used to get noticed?  Leave your comments and let’s keep the conversation going.

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Beginner Blogger – How Often Should I Post To My Blog?

This question is one that is asked a thousand times a week and answered just as many times. And, it appears there are as many different answers to this as there are the number of times it is asked.

Some bloggers say you should post daily or even more then once a day. Other bloggers are saying you should post 5 times a week. Others say 3 times and others say 1 time a week.  I have even seen other bloggers suggesting you only need to post to your blog 1 time a month.

Blah, blah, blah…

It would be very easy for me to give you a knee jerk reaction to this question and say “as often as you want.”  But, I would be more of a jerk than that would be  a knee jerk answer.  

If we lived in a perfect world and you had all the time you needed, I would love for you to post daily.  But… we don’t live in a perfect world.

As a blogger and one who is using their blog to market and promote their business, there really is more to this then simply coming up with some magic number of times or how often you should post to your blog.

There are some questions you need to ask yourself and there are some variables you need to consider.

So, how often should you post to your blog?

Questions you need to ask yourself:

• Who is my audience?
• What information are they looking for?
• Where are they looking for the information they desire?
• Where are they finding the information they desire?
• When are they searching for the information they desire?
• Are they finding the information they are looking for?
• Do I have the resources to set a demanding posting schedule?
• Can I stick to a demanding posting schedule?
• How often should I post to my blog?

Who is your audience? I hope you have thought about this just a little if you are considering blogging as part of your marketing program.  To determine this, look at your business or the service you offer.  Who is your buying public?  Who pays you for your services?

If you sell a product, your audience should be your customers for one. In fact, if you sell a product your customers more likely than not, are your most important audience.  The same could be said for a business that is selling services.

Step back for a moment and look at the people you want to reach.  Take a look at your customers or clients.  Ask yourself one question, “who are they?”  I hope you know.  The people you are trying to get to buy your product or pay you for your service are your audience.

Does your business rely on referrals from other professionals?  The businesses or persons referring clients or customers to you are your audience.

Do you interact with the producers of the products you sell?  Are you looking for more products to sell?  Those businesses or people could be part of your audience.

If you find yourself with multiple possible audiences, which one gives you the highest rate of return.  Which one do you want to focus on to bring the most profit to your business?  Pick one and this could be your audience.

What information is your audience looking for?

• product information
• how-to information on using your product
• how-to DIY
• answers to questions
• solutions to problems
• answers to support questions about your product
• information on ways to use your product or service
• answers to issues they may be having
• etc, etc…

Where is your audience looking for information? Chances are, if you are looking at blogging or already using the internet as a marketing tool, you feel your audience is looking online for information.  And 75% of the time you are right.  Stats show that 75% of the people looking for something, especially information, are going online first to find it.

You need to be online.  But more important, you need to be online providing the information your audience is looking for.  And blogging and posting to your blog is one of the best ways for you to provide up-to-date, relevant and great information. Information people are looking for in your niche or market.  And the more information you have on your site, via your blog, the better.

The more information you want to provide, the more you need to post to your blog.

Where is your audience finding information? Similar to where they are looking, they are finding it online too.  You need to be the source where they go and find what they are looking for.  Again, the more information you are providing the better chance you have of giving them what they are looking for.

Is your audience finding what they are looking for? I hate to say this, but deep down you are going to hope they are not finding what they are looking for.  You want your site to be where they are finding what they are looking for. And that is fine.  But, make sure you are the source that is giving them what they are looking for.

How will you know if they are finding the information they need?  Ask them.

Ask you clients when they come into your office. Ask your customers when they buy your product or come into your business location.  Do a survey to your mailing list.  (Side note, you darn sure had better be building or thinking about building an email list).

Look at your own site’s stats and see if they are finding the information on your site based on their search terms.

Do you have the resources and can you stick to a demanding posting schedule? When I say resources, this could just be time.  Let me be the first one to admit, I know you are busy running a business.  And I know you may feel posting to a blog is the last thing you want to worry about on a daily basis. So, don’t. Pick a schedule you are comfortable with.

Whether that is once a week or daily, only you know how often you can post.  Take advantage of your employees or business partners too. Get them involved in the posting to the business blog.

What I will tell you is this. You do have time to devote to blogging.  I know this because I know you are wasting some of the time during your day doing unproductive things you don’t need to be doing.

Don’t just think of posting to your blog as posting to your blog. This is marketing people and you deserve to devote some of the time during your day to marketing.  Remember, 75% of those people looking for something are going online to find it.  Posts on your blog can be and should be the information they are looking for.  The more you post, the better chance you have of providing what your audience is looking for.

How often should you be posting to your blog? Look at the questions you should be asking yourself above and you decide.  I am totally serious. No blogging guru, no social media expert, no marketing consultant can tell you the answer to this question.

Only you can decide, based on the answers to the questions above, how often you should be posting to your blog.

Final Thoughts

Questions, comments or have I ticked you off?  Jump down to the comment area and leave your questions or comments. Let’s keep the conversation going!

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