Google Analytics Can Sustain Your Web Site Monitoring Desires
Posted by smallbusinessguru · Leave a Comment
Any web site owner wanting to track web site traffic, whether merely out of interest or because they want to ultimately keep an eye on their traffic and probably improve it, will need several suitable traffic tracking software. And for my own customers, the one and just tool that I now recommend it Google’s Analytics program.
The big draw is that it is free and simple to use. Unlike other tracking tools there is no charge. Actually, it is in Google’s interest to track site hits and that is possibly why they provide the tool for free, but that is a whole story in itself!
Google Analytics is very straightforward to install. Merely create an account and then paste a small snippet of javascript code onto the footer of your pages. Or, if you are blogging, you could get WordPress plugins that will make the job even simpler for you. I might recommend using these instead of manually adding the code to the footer of your site, because if you update your theme and forget to copy the code across, you lose your tracking.
Once installed Google starts tracking every detail imaginable round your traffic. All of the information is updated every night rather than live, which is my merely complaint around the system – you cannot see what is happening today!
When Analytics has been doing its job for long enough you should have a good amount of visitors statistics to plough through. In excess of enough really! You could look at how lots of people are finding your web site and how they are finding it. Are they direct traffic (clicked a link), search engine visitors or whatever?
It is also useful to start examining your ‘bounces’. These are traffic that have left your web site without going to a second page. Be on the look out for times when the bounce rate goes up. It can be a particular search term which you are getting visitors for that is irrelevant, which perhaps does not matter. But dig deeper into the stats and you will uncover information about visitors’ browsers and browser settings, whether they have javascript enabled, the resolution of their screen and a lot of more detailed statistics.
If you notice that one of these values has a lot over its share of bounces it might indicate a problem. Perhaps your site does not work properly in a certain browser, or a version of a browser. If bounces are consistently high for a segment then try to replicate what they are seeing and see if it is budding to correct a problem. Doing so can actually increase your site’s traffic volumes.
Google’s Analytics provides a huge wealth of stats round your visitors. You might get bogged down with too much information, but it could also be used to improve your visitors. What more might you need for your web site tracking needs?
If you want to know more about finding website visitors, call over to our website to learn more about targeted web traffic. There you will find load more ideas or you can read more about how to get more web traffic if you prefer to do it yourself!
Written by Keith Lunt
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